Advertising has been based on the science of predicting what people want by past behavior. Digital gives us a window into the here and now… this is why you should embrace the “interest graph.”
Source: thesocialpractice.co.uk
About
I'm technology-obsessed, always chasing the latest and greatest thing. I'm a creative-minded digital strategist. I teach at schools like CU, SMU, UTD and BDW. I speak about digital for organizations like the AMA, AAAAs and Ignite. I've been quoted publications like Brandweek, the Dallas Morning News and the Wall Street Journal.
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