Google’s Ecosystem Dillemma
WIth last week’s announcement of the Nexus 7, Google’s getting praise for at least beating out the Kindle Fire as an e-reader and media consumption device.
During Chris Yerga’s demo of the device, however, I noticed there was a glaring omission… earlier this year at the upfronts Google announced a major investment in creating video programming from professional filmakers and TV content creators like Rainn Wilson, The Onion, Jay-Z and more. During the demo, they streamed a couple YouTube videos, but there was no mention of this content play, and YouTube is arguably one of Google’s most important assets.
One of the reasons Apple is great is because it doesn’t just create hardware, it creates ecosystems. I’d argue that Google seems to have an ecosystem dilemma. Is there a global vision of how these new devices, content and technology all fit together?
I'm technology-obsessed, always chasing the latest and greatest thing. I'm a creative-minded digital strategist. I teach at schools like CU, SMU, UTD and BDW. I speak about digital for organizations like the AMA, AAAAs and Ignite. I've been quoted publications like Brandweek, the Dallas Morning News and the Wall Street Journal.
