Native Advertising Roundup
I’ve been hearing more talk about “native advertising” lately, so I thought I’d compile a few of the better resources I’ve come across that explain the trend and why it’s important:
Primer on Native Advertising from TechCrunch
Great article written by the CEO of Sharethrough, a “native video” company.
Social Media Week Panel on Native Advertising
Great panel that includes agencies and publishers. Some great commentary from Buzzfeed President and COO Jon Steinberg.
Publisher’s View of Native Advertising
Altimeter’s Rebecca Lieb on Native Advertising, citing Boston.com’s approach.
The Worst Example of Native Advertising: The Atlantic
Remember when The Atlantic let Scientology do native advertising and it backfired?
AdAge Primer on Native Advertising
Another great article from Dan Greenberg of Sharethrough.